Let’s talk about networking. The word alone can spark nerves and that slight awkwardness many of us know too well. I remember my first time at a networking event, walking into a posh hotel lobby, feeling out of place and not knowing a single person in the room. Being naturally introverted, I felt uncomfortable. But I took a deep breath, walked over to a small group of women and introduced myself. To my relief, they were all friendly, and I soon settled in. In fact, it connected me to someone I still see to this day, a woman who’s been a champion of my career.
So while networking might feel daunting, it’s a good way to make connections. Whether you’re looking to gain more professional visibility, meet people in new areas or simply learn from others facing similar challenges, I think networking can be a really useful tool. The challenge? Actually enjoying it (or at least feeling comfortable enough to make it worth your time).
Here’s a look at why networking matters and a few tips to help ease into it. Spoiler: it doesn’t have to be perfect, and it doesn’t have to be painful.
What’s important about networking?
Networking isn’t just about passing out business cards or memorising elevator pitches. It can be about building real connections. These connections often lead to unexpected opportunities, a conversation with one person can spark a recommendation, offer, or collaboration down the line.
Beyond my own personal experience, the research backs this up: women who overcome networking nerves and cultivate a female-centered network are statistically more likely to progress in their careers. According to a study by Northwestern University, women with a strong, female-dominated inner circle are 2.5 times more likely to advance into leadership roles than those with predominantly male networks. This kind of network provides support, offering trustworthy, gender-relevant insights on workplace culture that are often essential in male-dominated spaces.
So, if networking feels daunting, know that building these supportive, long-lasting connections can be helpful not just for today, but for years to come. The reality is, people hire people. They recommend people. They remember people. By putting yourself out there, you’re increasing the chance that you’ll be that person when the right opportunity comes along.
Tips to Make Networking Less Awkward and More Productive
Many of us find the idea of networking uncomfortable, it’s nerve-wracking to introduce ourselves to strangers or start conversations in a room full of unfamiliar faces. It can feel forced or transactional, which often leads to awkwardness. And if you’re not naturally outgoing, the thought of ‘small talk’ can make you cringe.
1. Shift Your Mindset
Instead of seeing networking as a task, approach it with curiosity. Think of it as an opportunity to meet interesting people, learn about their journeys, and exchange insights. When you take the pressure off yourself to “network” and focus on genuine curiosity, it helps you overcome networking nerves and the conversations often flow much easier.
2. Start Small and Build Confidence
Networking doesn’t have to start at a big industry event. Begin with smaller, less formal settings like a coffee chat with a colleague or a virtual event. These lower-stakes settings can help you build confidence. The more comfortable you get, the easier it becomes to step into bigger networking spaces.
3. Go with a Goal
Setting a simple, realistic goal can make networking more manageable. It could be as easy as “I’ll meet three people” or “I’ll ask two people about their career paths.” Having a purpose keeps you focused and gives you a reason to initiate conversations. Just remember, the goal isn’t to impress but to connect.
4. Embrace the Awkward Moments
Awkward moments will happen, and that’s okay. Maybe you stumble over your words or don’t know what to say next. Most people feel the same way!
5. Follow Up Thoughtfully
Networking doesn’t end when the event does. A quick follow-up can turn an introduction into a meaningful connection. A simple “It was great meeting you at [event]!” or “I enjoyed our conversation about [topic]” can go a long way. Following up shows that you value the connection, and it helps keep the conversation alive.
To help you feel more at ease in conversations, why not watch Celeste Headlee’s TED Talk, 10 Ways to Have a Better Conversation. It’s full of practical advice to make conversations smoother and more enjoyable, especially helpful if you feel a bit awkward breaking the ice.
A thought to leave you with
Networking isn’t always easy, but with a little practice, it can become a natural (and even enjoyable) part of your career journey. Remember, it’s about connection and building relationships. Give yourself permission to be a little awkward, a little unsure.
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